The Revenue Opportunity
Built-In Demand. Untapped Revenue.
Most apparel brands spend years trying to build a loyal audience.
You already have one.
They come to your studio.
They play at your club.
They stay at your property.
They’re already connected to what you’ve built.
Your members, guests, and players are already spending money on activewear, court apparel, wellness products, and lifestyle goods.
The opportunity isn’t creating demand from scratch.
It’s capturing more value from the customer relationship you’ve already built.
$440B+
Global activewear market
35M+
Padel players worldwide
$6.8T
Global wellness economy
You don’t need to create a new customer. You need to capture more value from the one you already have.
What Could This Mean for Your Business?
The demand already exists. Use the calculator below to see what your current customer base could translate into in product revenue.
Enter your business type and audience size below to see what even a portion of that existing spend could mean for your business.
You don't need to capture all of their apparel spend. Even a fraction can create a meaningful new revenue stream.
Illustrative estimate only. Actual results depend on audience size, conversion, pricing, assortment, purchase frequency, and margin.
A Faster, Smarter Path to Product
You Don't Need to Start From Scratch — Or Wait a Year To Launch
With MODHOUSE Collective you’re not starting with a blank page, researching factories, developing every silhouette from scratch, sourcing hundreds of fabrics, or spending 12 months trying to get a collection to market
MODHOUSE starts differently. I use proven silhouettes, premium fabric platforms, and the brand you’ve already built to create a focused product direction—then manage the path through sampling, production, launch, and reorders.
CURATED BEFORE YOU EVER START
You Start Further Ahead.
MODHOUSE has already done the heavy lifting behind the scenes — vetting factory partners, reviewing proven patterns, evaluating fabrics and construction, and narrowing down the strongest product opportunities.
By the time I present a collection to you, it’s already been strategically curated around:
Your customer. Your colors. Your fabrics. Your fit. Your product mix.
What you receive is a focused starting assortment built around your business — not a blank page and not a homework assignment
Zero development. Zero guesswork. Less sampling.
Less Risk. Built to launch in as little as 60 days.
Why MODHOUSE
You’re Not Handed Off to an Account Manager. You Work Directly With Me.
I’ve spent more than 20 years across product development, retail, sourcing, manufacturing, and brand building—including as a Nike Product Development Manager.
I founded MODHOUSE more than 11 years ago to give founders the kind of senior-level product partnership that’s often missing between strategy and the factory floor.
20+ Years of Experience
Product development, retail, sourcing, manufacturing, and brand-building experience.
Former Nike Product Development Manager
Experience inside one of the world’s most recognized performance brands.
11+ Years Building MODHOUSE
Long-standing direct factory relationships and hands-on production experience across Asia.
Founder-to-Founder Partnership
Clients work directly with Shannon—not through layers of account managers or junior teams.
Brands Built From the Ground Up
Experience taking concepts from idea through assortment, development, production, launch, and growth.
More Than Manufacturing
Product decisions are viewed through retail, merchandising, margin, customer, brand positioning, and marketing—not simply how to make the garment.
In a lot of ways, I work like a co-founder for hire on the product side—anticipating problems, protecting the product, and solving the issues that can otherwise consume a founder’s time, energy, and margin.
Better Material Choices
Better Product Starts With Better Fabrics.
Performance apparel has relied heavily on conventional synthetics for decades, and in the right applications they still have a place.
But customers—especially across wellness, studio, racquet, and hospitality—are becoming more thoughtful about what they wear against their skin.
MODHOUSE is building a curated fabric platform spanning traditional performance, recycled performance, cellulosic options such as TENCEL/Lyocell, and emerging bio-based materials.
Fabrics are selected based on performance, hand feel, customer, price point, product use, and brand positioning.
A Smarter Way to Launch
One of the biggest risks in launching product is going too big before you know what your customer actually wants.
Where possible, our lower-MOQ approach lets you start with a broader, more intentional assortment at smaller quantities—5–7 strong products instead of betting everything on one or two.
Then we watch what performs. Reorder the winners. Refine what needs work. Add more when the demand is there.
Launch Smaller
Test
Identify Winners
Reorder
Scale
Built Around Businesses That Already Have a Community.
Studio + Wellness
Pilates, Lagree, boutique fitness, recovery, and wellness concepts with customers who already live in activewear.
Racquet + Club
Pickleball, padel, tennis, and club communities where sport, lifestyle, and identity naturally overlap.
Hospitality + Lifestyle
Wellness resorts, destination properties, and experience-led brands where product becomes part of what guests remember and take home.
How It Works
01 — We Learn Your Brand
We look at your customer, what they already buy, and where we see the opportunity.
02 — We Build the Assortment
We recommend the styles, fabrics, colors, and customization direction.
03 — You Review + Sample
We present the direction, confirm materials and colors, and move into branded samples.
04 — We Produce + Grow
Launch at the right level, learn what works, and build from there.
You’ve Already Built the Relationship.
Turn Loyalty Into Revenue.
You don’t need to start from zero.
You need the right product, the right assortment, and the right partner behind it.
See What Your Collection Could Look Like